1. Don't make users think
2. Don't squander the user's patience
3. Manage to focus the user's attention
4. Strive for feature exposure
5. Make use of effective writing
6. Strive for simplicity
7. Don’t be afraid of white space
8. Communicate effectively with a visible language
9. Conventions are our friends
10. Test early, test often
This is an example of a BAD website design
Principles of design missing:
1. Don't make users think
2. Don't squander the user's patience
3. Manage to focus the user's attention
4. Strive for feature exposure
5. Make use of effective writing
6. Strive for simplicity
7. Don’t be afraid of white space
8. Communicate effectively with a visible language
9. Conventions are our friends
10. Test early, test often
Pretty much, all of them.
There may even be more, the main point is this web design doesn’t work because it's sloppy. Image files are broken and missing and even some images are overlapping. They are over using the animated icons, which is making it crowded. The background color is hard to look at and is distracting, making you want to leave it. With the pictures that do work there too big and with all of these things happening you can't concentrate on the words.
Now, this would be a better more simple and enjoyable website
Principals of design used:
1. Don't make users think
3. Manage to focus the user's attention
4. Strive for feature exposure
5. Make use of effective writing
6. Strive for simplicity
7. Don’t be afraid of white space
8. Communicate effectively with a visible language
10. Test early, test often
This website design demonstrates clean colours, lot's of white space and a bright look giving it a light and inviting feeling. Each new section of writing has big font that tells you what it's about instead of it being one long page of words. The images and font used are clean and simple which means it's readable.
